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Getting Your Prospect to Take Action

If a mortgage PROSPECT requests information about the loan products you offer you want them to read the material you send them as quickly as possible. Well, one way to get them to ACT NOW is to attach a `Lift Sheet` to the front of the packet you mail out?

If you look below you'll see the text I use on my `Lift Sheet`, this is attached to the 1st page of a `FREE REPORT` sent to prospects who request information, make sure its on a paper color that stands out.

Here's the copy for the `Lift Sheet`:
 

URGENT...*URGENT*...URGENT

THIS IS THE INFORMATION YOU REQUESTED.

INCLUDED: TIMELY OPPORTUNITIES THAT MAY ENABLE
YOU TO:

1. PAY LESS MONEY OUT EACH MONTH ON BILLS
2. HAVE MORE SPENDABLE CASH EACH MONTH
3. IMPROVE AND STRENGTHEN YOUR CREDIT
4. ESCAPE HIGH INTEREST CREDIT CARD DEBT SLAVERY
5. GET DEBT FREE FASTER
6. SAVE THOUSANDS, EVEN TENS OF THOUSANDS OF DOLLARS ON YOUR HOME MORTGAGE
7. USE A `DEBT MAKEOVER` TO GO FROM WORKING TO PAYING BILLS TO SYSTEMATICALLY ACHIEVING FINANCIAL FREEDOM
8. GET THE MONEY YOU NEED TO HELP YOUR KIDS GO TO COLLEGE, TO BUY A NEW CAR OR VACATION COTTAGE, OR FOR EARLY RETIREMENT

YOU CANNOT AFFORD TO IGNORE THIS INFORMATION.

WARNING: DO NOT SET THIS ASIDE TO READ `LATER`.  TIMING IS IMPORTANT.  I CANNOT GUARANTEE THAT THE OPPORTUNITIES DESCRIBED HERE WILL CONTINUE TO BE AVAILABLE. YOU MUST ACT NOW.

(SEE OTHER SIDE FOR MORE INFORMATION)

 

IF YOU WILL CAREFULLY READ THE ATTACHED REPORT AND THEN
CALL AND RESPOND WITHIN 10 DAYS, I can guarantee that may company will:

1. SAVE YOU MONEY by refinancing your home and/or a complete debt makeover and/or:
2. REDUCE YOUR MONTHLY MORTGAGE PAYMENT and/or:
3. REDUCE YOUR INTEREST RATE, so you have more spendable cash each month and/or get your home paid off years faster for a lot less money and/or:
4. CONSOLIDATE ALL YOUR DEBT, pay off your high-interest credit cards, reduce your monthly bills, even give you a new tax deduction...

...or I'll buy you and your spouse a steak dinner as the 'penalty for failure', free, no strings attached. (Try and find any other mortgage professional or company that can offer you such a Guarantee! No one will. Call for details.)

BONUS: IN MANY CASES, I CAN GIVE YOU A MONTH WITH NO BILLS TO PAY! (What would you do with that 'extra money'???  Take a long overdue vacation?  Make some needed repairs around the house?  Buy a new car?)

URGENT: READ THE ATTACHED, THEN CALL ME IMMEDIATELY.

For more ways you can diversify your marketing efforts see: Magnetic Mortgage Marketing

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