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MORTGAGE MARKETING
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MARKETING
The Power of
Leverage
 One
of the most under appreciated principles in marketing is the power of
marketing leverage. In my estimation there is no where else you can create
as much leverage than in your marketing.
When you purchase a piece of real estate you can use leverage. You can put
a small amount of your own money down, borrow the rest and create a
reasonably good return on investment.
Let's say, for example, you put $5,000 down and sell the property a
year later for a $10,000 profit.
That's a 200% return on investment.
Not bad.
But let's take a look at the leverage we can create with marketing.
Let's say you are running an advertisement every month that is
costing you $400 per month resulting in 12 leads a month which turns
into one closed loan with the average income of $2000.
That's a 4X or 400% return on investment in a matter of a month or
two. |
But here is where the real leverage can occur...
By simply testing different copy you should be able to improve the results
of that ad over time. That means, you can get more leads and more closed
loans without spending a single extra dollar.
So for instance, with better copy
or a better offer let's say you increase the response rate of your
ad to 18 leads and 1.5 closed loans per month.
You are still spending the same $400 per month but now your income
is $3000 or a 650% return on investment. (Really, that's an extra
$1000 at no cost which is an ROI of infinity.) |
Where else can you get that kind of leverage on your
money? As far as I'm concerned, good marketing is the best investment of
them all.
Check out the Instant
Mortgage Marketing System for an organized marketing system with
proven ads and letters that will
bring a constant stream of prospects to you.
MORTGAGE MARKETING TOOLS |
MORTGAGE MARKETING
| REAL ESTATE
MARKETING |